2020 – Vol 5. No. 2

Volumen 5, Number 2

Editor’s Note

Sanja Božić, Danijela Jakšić – Users’ Perception of Online Privacy and Security in Croatia – A Survey

This paper aims to obtain insight into users’ perception of security of their personal information on the Internet by conducting an opinion survey. A significant increase in Internet usage in the last 5 years in Croatia was not accompanied by the corresponding level of increase in digital competencies (Croatia is still below the European Union’s average). This research aims to answer the question of how much the average user in Croatia knows about the issues of user security and privacy on the Internet and mainly on social networks, with a somewhat greater focus on the younger population. The main contributions of this paper are: a) a survey on the security of personal data on the Internet (mainly social networks), b) processed data and data visualization, c) insight into what Internet users in Croatia know about Internet security and how they perceive their online privacy and d) insight into the willingness of users to further inform themselves on data protection.

Vanja Gavran – Zadovoljstvo radijskih nakladnika Fondom za poticanje pluralizma i raznovrsnosti elektroničkih medija

Hrvatska medijska slika dosta je šarolika. Broj medija raste iz godine u godinu, poglavito elektroničkih medija. Kako bi se u tom velikom broju medija kvalitetno održavali regionalni i lokalni mediji, tj. njihovi kvalitetni sadržaji, potrebno ih je financijski poticati. U ovom je radu stoga predstavljen Fond za poticanje pluralizma i raznovrsnost elektroničkih medija u Republici Hrvatskoj čija je svrha poticanje programa regionalnih i lokalnih elektroničkih medija. Predstavljeni su i rezultati istraživanja o zadovoljstvu medijskih nakladnika Fondom, konkretno radijskih nakladnika, a koje je u listopadu ove godine provela Agencija za elektroničke medije.

Marta Takahashi, Maro Alavanja – Donald Trump’s Political Rhetoric

With an uncompromising strategy, simple language and distinctive communication via social media, Donald Trump has managed to motivate people who feel like they are the losers of globalization to give him their vote and to contribute to his victory in the 2016 presidential election. In his rhetoric, he always followed three principles: simplicity, repetition, and sensationalism. Trump’s speeches are conceived primarily to attract the attention of working-class whites. His rhetorical style gives the impression that he is doing everything in the interest of the working class, when in fact he is promoting the interests of big business. Trump’s topic abuse is present on a number of issues, most notably in speeches about illegal immigrants, whereby he strikes concern among the impoverished masses, expecting them to react in his favour in the election. Thereby, he is not concerned that his statements spread discord and contribute to the negative atmosphere in the country and to numerous attacks on minorities. Donald Trump’s behaviour and speeches are full of contradictions. He praises togetherness, but does not believe in shared values, permanent alliances, or lessons from history.

Silvija Londero Šimleša – Trendovi u prenošenju komunikacijskih poruka putem radija

Odnos medija i PR-a međusobno je ovisan. Mediji su presudni za postojanje odnosa s javnošću jer predstavljaju važan kanal prema zainteresiranoj javnosti, dok su odnosi s javnošću za medije jedan od značajnijih izvora informacija. Ključna pretpostavka dobre suradnje urednika i novinara sa stručnjacima za odnose s javnošću jest međusobno razumijevanje, ali i kvalitetan sadržaj. Razina tog odnosa utječe i na samo prenošenje poruke do publike. Radio se zbog brzine u prenošenju poruke prometnuo u moćnu i utjecajnu platformu, važnu za pravovremeno širenje vijesti i emitiranje poruka, a njegova jednostavnost čini ga jednim od najvažnijih sredstava komunikacije.

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About Publisher

The Edward Bernays College of Communication Management is the first in Croatia to carry out comprehensive specialised education in communication management and public relations.

Publisher info

Edward Bernays, University College
Address: Ratkajev prolaz 8, 10000 Zagreb
E-mail: info@bernays.hr
Web: www.bernays.hr

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