Editor’s Note

Danijel Labaš, Maja Fistrić, Nikolina Lednicki – European Parliament and Croatian Government in Crisis Communication: A Comparative Study of Crisis Communication During the Covid-19 Pandemic

An unprecedented challenge has been set upon world leaders and governments. The COVID-19 virus has stopped the world in its tracks and has halted the economic growth of the globalized world. Nobody seemingly had an answer to the pandemic and panic has taken over the minds of people. This paper aims to prepare a comparative study of the crisis communication of the European Parliament and the Croatian Government during the COVID-19 pandemic. It presents a quantitative analysis of some chosen and available communication channels through which the European Parliament and the Croatian Government communicated, from the first recorded cases until September 1, 2020. The purpose of this paper is to contribute to establishing strategic and first-rate service that will communicate effectively in these kinds of situations. The objective of comparing responses of the Croatian Government and the European Parliament is to show that good practices can be implemented effectively to the benefit of the public.

Tanja Grmuša, Ana-Marija Stilinović – The Role of Strategic Planning in Strengthening the Organisational Resilience of Media Companies during the Covid-19 Virus Pandemic

The COVID-19 pandemic has changed the way we live and conduct business, resulting in a global crisis. However, the effects of the crisis did not affect everyone equally, and the reason for this lies in the quality of the strategic planning of the organisation as one of the key functions of management. At the heart of the interest lies organisational resilience as the most important tool of business planning. The crisis caused by the rapid spread of an unknown type of virus served as a detector of the resilience of many organisations, revealing the everyday strengths and weaknesses of the existing organisational structure, but also pointing to the vulnerability of the existing organisational culture. Work from home, isolation, complying to epidemiological measures, fear and pervasive uncertainty have not bypassed the journalistic profession. It is a major organisational and professional challenge in an industry where any delay results in the loss of audience and market, but also causes additional stress for media workers who, along with many emergency services employees, were on the “front line” of encounters with the virus on a daily basis. The objectives of the empirical part of the paper, using the qualitative method of in-depth interview on a convenience sample, are to investigate the role of strategic planning in creating and strengthening the organisational resilience of leading Croatian media organisations during the COVID-19 pandemic. At the same time, the paper strives to analyse the role of leaders in crisis situations, examine the challenges of producing media content during the global pandemic, and determine the importance of human resource management in media organisations. The purpose of the paper is to provide insight into changes in the media as the most important social corrective during the global pandemic, but also in the journalistic profession, which has been facing serious challenges that have been threatening its survival for a long time.

Vlatka Šelimber, Igor Šelimber – The Educational Role of Public Service Broadcasting and the Communication Challenges of Mediated Teaching

During the first wave of the coronavirus pandemic in 2020, teachers prepared teaching units that were followed by students via the Internet or television channels. In this paper, attention will be focused on the educational role of public service broadcasting in the modern world in relation to the opportunities provided by new technologies. At the same time, it will examine the challenges faced by teachers who prepared and conducted classes in new circumstances. The method of semi-structured interview with four classroom teachers who prepared or conducted classes through public service broadcasting will provide insight into possible methodological differences in the preparation and conducting of classes with pupils when they take place in-person and through media, and also presented will be the communication challenges that such a method of work puts before teachers. The aim of the paper is to consider the role of public service broadcasting in education and the communication and methodological challenges that arise in the mediated teaching process, to identify the advantages and disadvantages of such teaching and its impact on the implementation of educational outcomes in the Curriculum. The experience of distance learning and teaching, which in the second wave of the pandemic for lower-grade students replaced, according to recommendations, the usual model of teaching in school, leaves the impression that direct communication with students is the best form of teaching in the educational process. Nevertheless, the question arises for the future: can mediated teaching be prepared and conducted with the same quality as classroom teaching, or is direct face-to-face communication necessary for quality education? This will be considered because the right of children to a basic education that is of high quality and accessible should be protected in all circumstances, including the post-pandemic world.

Lina Malek, Tena Lovrić – Picture of Dalmatia in Music Videos on YouTube and Their Role in the Media Presentation of Dalmatia

Dalmatia is a Croatian region rich in cultural and natural heritage. New media play an indispensable role in the destination’s tourism promotion in the 21st century, especially YouTube, where more than a billion hours of video are viewed daily. Since music videos are a kind of presentation of Dalmatia, this paper explores the image of Dalmatia in music videos on YouTube and the extent to which the audience perceives Dalmatia as it is shown in the videos. With the quantitative method of content analysis in official music videos (N=281) on the YouTube channel Scardone, a Croatian record label specialising in Dalmatian music, we examined the representation of visual elements (features) that, according to recent literature, present the heritage of Dalmatia. After analysing 1288 minutes and 52 seconds of audio-visual content, it was found that the Adriatic Sea and stone structures are the most common features of Dalmatia in music videos. The Adriatic Sea, Dalmatian vegetation, cobblestone streets and seagulls are the features on the basis of which more than 90% of respondents (N=225) of the online questionnaire perceive Dalmatia. Therefore, it can be concluded that music videos on YouTube play a significant role in the visual presentation and promotion of Dalmatia.

Mihael Babić, Marina Bagić Babac – Sentiment Analysis of President Trump’s Tweets: From Winning the Election to the Fight against COVID-19

Twitter, as one of the popular social networks today and big data generator, can affect and change the public discourse, so political candidates are using it extensively as the vehicle for attracting and keeping their followers. Since Donald Trump’s 2016 presidency election, his Twitter account with millions of followers has become an important subject for various statistical analyses, mostly because of his controversy. Therefore, this paper uses sentiment analysis of a large set of his tweets to explore his influence, as well the set of affective and cognitive aspects of his messages. The results of this analysis indicate what kind of findings in political domain can be recognized from tweets, and how they can be interpreted.

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The Edward Bernays University College is the first in Croatia to carry out comprehensive specialised education in communication management and public relations.

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Edward Bernays University College
Address: Ratkajev prolaz 8, 10000 Zagreb
E-mail: info@bernays.hr
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