Editor’s Note

Lucia Miškulin Saletović, Adrian Beljo – Text Types and Typographic Design

Visual design, in addition to images, illustrations and drawings, includes typography, which is frequently considered a “weak code” because there are no established, strong connections between typographic elements and corresponding meanings. Typography can be viewed as a separate system of signs, regardless of the fact that meanings based on typographic design are largely conditioned by the context and the manner in which the text, images and other types of signs used in specific texts are interconnected. The aim of the paper is to analyse and show the correlation of individual text types and their typographic design on a corpus of media text types from the Croatian and English languages. This paper seeks to shed light on the under-explored area of the relationship between text types and typographic design, which opens up room for a whole range of interdisciplinary research, for example how typographically generated meanings can be translated, how recipients interpret typographic meanings etc.

Barbara Ravbar – Sensationalism and political disputes: analysis of media coverage of the process of ratification of the Istanbul Convention in Croatia

In order to establish supervision over the implementation of the law on the suppression of violence against women, the Council of Europe designed the Istanbul Convention, the ratification of which was voted by Croatia on April 13, 2018. The document caused public disagreement and political strife in Croatia, and the way the media reported on this problem was of significant importance in the process of creating public perception and public opinion. The main goal of this paper is to point out the biased media reporting on the process of ratification of the Istanbul Convention in Croatia. Qualitative and quantitative content analysis and discourse analysis were used, and the research was conducted on a sample of 882 articles published on six internet portals in the period from March 13 to April 13, 2018. The analysis confirmed the assumption that the most read Croatian portals focused on conflicts. and social division, and the most media attention was given to politicians and their conflicts. Although most portals maintained their neutrality when writing short news and reports, editorial preference could clearly be deduced from the selection of commentators and columnists. Almost no article emphasized the experiences of abused women and the importance of ratifying such a document for their safety and future.

Tihana Gamble – Mental health of communication experts during the COVID-19 pandemic in Croatia

The paper investigates the perception of mental health of communication experts due to the effects of the COVID-19 pandemic in Croatia. In this context, perceptions about one’s own mental health, changes in work satisfaction and the functioning of professionals during the pandemic are investigated. The abolition of work and live meetings and the transition to a completely digital model of work and functioning led to the development of new technologies and practices, and inevitably to changes in the perception of one’s own stress levels and mental health. During the pandemic, communication experts were key factors in providing information to the public, as well as ensuring functional business, which was collectively affected by changes and stressors that directly affect mental health (restrictions, isolation, oversaturation, sensory overload, longer working hours, etc.). The empirical part of the work was conducted with an online survey questionnaire, and the research problem is oriented towards the investigation of the perception of the effect of the pandemic on changes in the feeling of stress and the perception of one’s own mental health during the lockdown. In conclusion, communication experts in Croatia believe that the pandemic had effects on their mental health, but not as extreme as in some countries of the world. The ability to adapt to a crisis situation and to set better working conditions are key to maintaining mental health. The scientific contribution of this research is the examination of self-awareness about mental health among experts in the communication sector and attitudes about changes in global crisis situations.

Olivera Jurković Majić, Branko Janjić – Tactics of distributive negotiation

In the context of business negotiation, negotiation is both a science and a skill; in terms of skill, business negotiation implies certain behaviours, skills, abilities and experiences, while knowledge on negotiation is considered a useful tool that facilitates process implementation; knowledge must be applied (used) as often as possible in order to, due to at times highly competitive differences in the concept of negotiation, shape it as a business process, in which the gap between theory and practice is bridged. Business negotiation is most often analysed in two contexts: the context of buying and selling and relationships within the business entity (internal negotiation). As an increasingly important business skill that finds solutions to conflict, but interdependent situations, effective business negotiation has a multiplier effect in terms of creating added value. Business negotiation is the “exchange of something beneficial for something else beneficial”, and what is beneficial and how to get there is decided by each side for themselves, which can be identified through the approach to negotiations as well as the strategies and tactics used. The paper analyses the strategy of distributive negotiation, which was the dominant negotiation approach in the past (and is still used today) with an emphasis on negotiation tactics used by distributive negotiators, as well as ways of responding to them. The tactics themselves, i.e. their names or terms are derived from negotiation experience, and arouse the interest of the general public due to the terms used for the description of the negotiation tactics.

Karla Ćuk, Maša Tonković Grabovac, Daria Loos Glebov – Technostress: introduction to the concept and group differences on a sample of Croatian employees

The goal of the research was to present the phenomenon of technostress among Croatian employees, whereby technostress refers to “a negative psychological state associated with the current use or the threat of using information and communication technologies in the future”. An online questionnaire, composed of the Technostress Scale (Ragu-Nathan et al., 2008) and a general data questionnaire, was completed by 259 Croatian employees recruited using the snowball method. The results showed that statistically significantly higher levels of technostress were reported by women, older and less educated participants, compared to men, younger and more educated. Lower levels of technostress are reported by participants who attend digital education during working hours and do not work more than 40 hours per week, nor do they work in the IT sector. The findings of this pioneering research could stimulate the discussion about technostress in the Croatian scientific community and make organizations aware of possible protective and risk factors in the prevention of technostress.

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The Edward Bernays University College is the first in Croatia to carry out comprehensive specialised education in communication management and public relations.

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Edward Bernays University College
Address: Ratkajev prolaz 8, 10000 Zagreb
E-mail: info@bernays.hr
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